AR-35 Market Study:

To update the AR-35 market performance;

To determine the market capacity, determine the market share of the Russian Federation and that of the international market;

To provide a description of the position of the Innovation Centre Burevestnik in the market, SWOT analysis;

To update data on the market requirements (critical success factors) for a given class of equipment; to update data on AP-35 compliance with those requirements (example: requirements for certification, safety, ASAK system delivery etc.)

ARO-1 market analysis:

To give a description of the ARO-1 market performance;

To determine the market capacity; to determine the market share of the Russian Federation and that of the international market;

To provide a description of the position of the Innovation Centre Burevestnik in the market, SWOT analysis;

To identify market requirements (critical success factors) for a given class of equipment; to give an opinion on the compliance of ARO-1 with those requirements (example: certification and safety requirements)

Consumer analysis (Russian and international markets):

To determine the segmentation criteria and segment the AR-35 and ARO-1 market;

to identify specific potential customers: to separate by the type of customer; for concentration plants, to separate by production volume, material and production technology;

Competition analysis:

Identification of the key rivals. Strategic grouping of rivals;

The range of products similar to AR-35 and ARO-1 offered by competitors, the main consumer characteristics;

Comparison of the technical specifications. Analysis of the strengths and weaknesses of the AR-35 and ARO-1 analysers and competitive devices;

To obtain and study the current competitor prices and compare with the AR-35 and ARO-1 analysers;

to plot a price-demand elasticity chart;

Conclusions and forecasts:

Barriers to entry into new markets;

Proposed pricing policy and pricing for AR-35 and ARO-1;

Proposed technical specifications for AR-35 and ARO-1;

Recommendations for determining target segments and territorial markets for AR-35 and ARO-1;

Recommendations for the promotion of AR-35 and ARO-1;

Determination of target segments and market areas, analysis of opportunities for the competitive edge promotion in target segments;

Development of a sales forecast in the Russian and international markets for 2019-2025.