Information about the initiator company and key project stakeholders
Strategic and organisational plan
Object characteristics
Description of the proposed project implementation scheme stating the key project stakeholders;
schemes and terms of project implementation;
the planned structure of the contractual relationships;
key milestones (reference points) of the project;
the term and all conditions for raising financing (form and participants of financing, amount, currency, cost, term, security, schedule for raising and repaying debt and servicing debt and other conditions);
collateral: forms of collateral, the entity providing collateral.
Description of activities included in the strategic plan
Activity schedule for the project preparation and implementation.
Approximate total estimated cost of the project
Action plan to achieve the required quality and ensure that the products are competitive
Description of the expected effect of these activities on marketing and sales, costs, financing, human resources and production features.
Products
Description of products and/or services (key characteristics) planned for sale in the project, of which:
functional purpose of products and/or services (list of the satisfied needs);
characteristic properties of products and/or services that make it one of a kind;
meeting generally accepted standards;
the stage of product and/or service development (idea, draft design, detailed design, prototype, pilot batch, readiness for serial production);
quality control requirements;
warranty and post-warranty service requirements;
opportunities for further development of products and/or services;
use of licences, know-how, copyrights, patents;
availability or planning of registration of a product trademark;
competitive advantages of products and/or services that will ensure success in the market (more advanced consumer properties and quality, low prices, delivery terms etc.).
Description of the production technology for products planned to be sold in the project
Information about raw and other materials, fuel and energy used for production
Description of the business sector, market and competition
Business sector
This subsection provides a brief description of the industry in which it is planned to operate during the project
The effects of the following factors were recorded:
the possibility of suppliers’ negatively changing the terms of delivery;
the possibility of buyers’ negatively changing the terms of purchase of products and/or services;
the impact of existing substitute products or the risk of new ones;
the size of the barriers to entry of new competing enterprises (players) in the markets in which the company is going to operate;
the level of competition in the sector;
Market
Description of the planned and potential sales markets for products and/or services for the project (regional and national levels);
market development trends;
the names of the key potential consumers of products and/or services are given with the determination of the most important groups of consumers (end consumers, intermediaries etc.) as well as an indication of their geography and product and/or service consumption volumes;
a description of the specific and other characteristics of target customers and areas that determine the highest growth opportunities (including the influence of suppliers, barriers to entry into the market, seasonal and cyclic patterns, currency etc.);
whether consumers will be obtained as a result of an increase in the total market capacity or they will be caught from competitors;
activities to promote the product in the market, i.e. advertising, special marketing programmes, sales promotion and support services.
Competition
The list of the main competitor enterprises that provide customers with similar services and/or produce the same products;
key success factors in the market
market share seized by rivals;
competitor prices for similar products;
the share that the company will have in the market after the period determined by the business plan;
the response of competitors to entering a market or market segment of the company;
whether new competitors will be able to enter the company’s market.
Operation plan
Management and production personnel
planned organisational set-up;
list of personnel required by the company
list of materials required by the company
information on the need to use equipment during the project implementation stating:
name of equipment;
designated use of equipment;
warranty and post-warranty service requirements;
amount of equipment purchased;
estimated cost of equipment
Sales and pricing forecasting scenarios: basic, optimistic, pessimistic
Risk factors and risk mitigation strategy
at the investment stage of the project:
at the operational stage of the project:
risks at any project stage
Funding requirements
The section describes in detail the company’s project financing requirements. The total capital requirement and uses are stated for the project;
preparation period expenses;
capital investments;
working capital.
conditions for raising capital;
guaranteeing attractiveness for investors;
ensuring that solvency is acceptable to credit institutions;
providing financing flexibility;
Government support and legislation