Marketing outsourcing is one of the most sensitive topics for owners of small and medium-sized enterprises. When and why is it needed?

The concept of "marketing engineering" is practically not used in Russian management theory and practice.

Participation in specialized exhibitions is a very costly, but also effective if properly prepared, event.

Export activity is very attractive for business.

Business planning is a management tool that has repeatedly proven its practical effectiveness.

The development trajectory of any business is not linear.

From a scientific point of view, territory census is a specific method of conducting marketing research.