Attracting investors to one's territory is one of the basic tasks of marketing in the system of state and municipal government.

Desk marketing research is the foundation of a successful business strategy for years to come.

How to properly organize work when entering a new market for the company.

Direct and reverse business missions are an effective tool for developing sales in export markets.

Marketing research of world macro-regions has its own characteristics that should be taken into account when preparing and conducting the research.

A commercial proposal should be comprehensive but not overloaded with facts and targeted - this will ensure its effectiveness.

When developing an export entry strategy, it is essential to assess the barriers of foreign markets.

To effectively purchase a marketing service, one needs to be well-versed in the suppliers of such a "product" and their assortment policy.

Working with the competitive environment is not the easiest, but a very important part of a marketer's functionality.

In markets with significant influence from international trade, a marketer can increase work efficiency by carefully studying import supplies.

When a marketer works with export markets, the field of GR (Government Relations) is of particular importance.

Terabytes of information have been written about marketing strategies. Let's add a bit from the practice of strategizing.

Marketers use all possible information transmission channels for advertising purposes. Wi-Fi technology has not escaped this fate.

For effective work, a marketer must know a lot or almost everything about the company's sales. And even be able to set up a sales analytics system.

Perhaps the basic task of marketing is to form an understanding of the company's external environment and find potential for future growth within it.

Marketing outsourcing is one of the most sensitive topics for owners of small and medium-sized enterprises. When and why is it needed?

The concept of "marketing engineering" is practically not used in Russian management theory and practice.

Participation in specialized exhibitions is a very costly, but also effective if properly prepared, event.

Export activity is very attractive for business.

Business planning is a management tool that has repeatedly proven its practical effectiveness.

The development trajectory of any business is not linear.

From a scientific point of view, territory census is a specific method of conducting marketing research.