Import substitution is one of the most effective business strategies in the modern Russian market.

The secret of effective marketing lies in managing three basic parameters.

Sensus, as a marketing tool, is effective for various markets, including export markets.

The United Arab Emirates is a gateway to the markets of the Persian Gulf countries.

As a member of the Customs Union, Kazakhstan is one of the most attractive markets for Russian manufacturers.

Germany is the fourth largest importer of goods from Russia in the world.

Exhibition activity accompanies business as it develops and expands its spheres of influence.

For a Russian exporter, Japan can be both a very distant country and a neighbor, albeit across the sea.

You can start exporting by entering the markets of the Customs Union countries.

Company website adaptation is where promotion in the export market should begin.

The Republic of Uzbekistan is a state located in the central part of Central Asia.

Choosing a market for marketing research can be more difficult than conducting it.

Correct pricing is a necessary condition for an export shipment.

Service exports, just like goods, require marketing support.

Marketing mix is a popular tool in the service of marketers.

Attracting investors to one's territory is one of the basic tasks of marketing in the system of state and municipal government.

Desk marketing research is the foundation of a successful business strategy for years to come.

How to properly organize work when entering a new market for the company.

Direct and reverse business missions are an effective tool for developing sales in export markets.

Marketing research of world macro-regions has its own characteristics that should be taken into account when preparing and conducting the research.

A commercial proposal should be comprehensive but not overloaded with facts and targeted - this will ensure its effectiveness.

When developing an export entry strategy, it is essential to assess the barriers of foreign markets.

To effectively purchase a marketing service, one needs to be well-versed in the suppliers of such a "product" and their assortment policy.

Working with the competitive environment is not the easiest, but a very important part of a marketer's functionality.

In markets with significant influence from international trade, a marketer can increase work efficiency by carefully studying import supplies.

When a marketer works with export markets, the field of GR (Government Relations) is of particular importance.

Terabytes of information have been written about marketing strategies. Let's add a bit from the practice of strategizing.

Marketers use all possible information transmission channels for advertising purposes. Wi-Fi technology has not escaped this fate.

For effective work, a marketer must know a lot or almost everything about the company's sales. And even be able to set up a sales analytics system.

Perhaps the basic task of marketing is to form an understanding of the company's external environment and find potential for future growth within it.

Marketing outsourcing is one of the most sensitive topics for owners of small and medium-sized enterprises. When and why is it needed?

The concept of "marketing engineering" is practically not used in Russian management theory and practice.

Participation in specialized exhibitions is a very costly, but also effective if properly prepared, event.

Export activity is very attractive for business.

Business planning is a management tool that has repeatedly proven its practical effectiveness.

The development trajectory of any business is not linear.

From a scientific point of view, territory census is a specific method of conducting marketing research.